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This site ritamorales.com had the following in the web site, "Helping goal-driven business owners create and monetize a business they love." We noticed that the webpage stated " Helping goal-driven business owners create and monetize a business they love." It also stated " Recent Work and Kind Words. We needed a super-quick turnaround on TWO sites -. Always a win in my book. Nisha Moodley, Womens Leadership Coach The Freedom Mastermind. I havent just hired Rita once. Thank you, Rita for bringing this dream to reality. I couldnt have done it without you! She worked so hard and did WAY more." The header had website design as the highest ranking keyword. It was followed by web design, website maintenance, and business coaching which isn't as ranked as highly as website design. The next words the site used was online business coaching. online courses was also included but will not be understood by search crawlers.